Matthew Chung

Brands have been busy of late creating experiences for consumers and sharing them in online videos – from an ATM that delivered prizes to a fridge that dispensed beer for singing the national anthem. And for a few weeks this summer you couldn’t scroll through a Facebook News Feed without seeing someone dump ice water on their head. These viral videos garnered millions of views, and in the case of ALS societies across the globe, millions in donor dollars.

http://strategyonline.ca/2014/09/25/so-you-went-viral-now-what/